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Making a global commitment to a plastic-free future

A group of people at a Plastic Free July workshop

Plastic Free July

More than 230 million people “choose to refuse” in an award-winning social movement to help us all be part of the solution to plastic pollution.

Woman holding a metal lunch container in the Philippines
Behind-the-scenes photo shoot of a women in a bulk food store
Local river clean up team in Cambodia

Global call for change

Our planet is facing exponential harm from single-use plastic pollution. Each year 380 million tonnes of plastic waste is created and while that figure continues to increase, less than 10% of all plastics have ever been recycled. We consume more single-use plastics than can be sustainably recycled or dredged from our oceans, calling for critical global change. Rebecca Prince-Ruiz recognised the power of individual action and founded Plastic Free July to make it happen.

Together we can

Creating a global social movement takes sustained commitment, awareness, and engagement. Since 2018, Mars has supported PFJ in organisational development and global brand awareness. Mars engaged behaviour change experts to develop a campaign strategy underpinned by research and user-testing methodologies, designed a new website, branding, and a multimedia digital campaign to engage global participation with individuals, organisations and governments to participate in the challenge.

Make impact

Mars has seen securement of investment to grow the organisation and activity, driving global recognition of the brand and campaign to receive more than 2,100 sites of media coverage and almost doubled participation numbers in the month-long challenge. In 2022, PFJ was a finalist at the UN SDG Action Awards and leads to influence global policy-making. Strong and sustained campaign engagement with stakeholders, funders, government and participants sets PFJ to make a global impact.

Services: Branding, Website, Illustration, Animation, Social media, Communications

Founder of Plastic Free July Rebecca Prince-Ruiz speaking at a conference.

Media on Mars has taken a deep dive into our organisation to really understand it and, most importantly, listen to our participants. They go above and beyond to support us professionally and personally engaged in our campaign.

Rebecca Prince Ruiz, Founder and Executive Director, Plastic Free Foundation

Schoolchildren speaking in front of Plastic Free July pull up banner
Plastic Free July animation.
Plastic Free July marketing material
Marketing image for Plastic Free July featuring images of recyclable materials and the Earth

Global illustration

As an Australian not-for-profit, Mars recognised that photography would limit the visual scope of design to an Australian-centric voice for Plastic Free July’s critically global message. Employing illustrations allowed creative freedom to express the diversity of participation in the PFJ campaign across continents and oceans.

Group photo of Nepalese children at a school
Plastic Free July marketing collateral with quote from Jack Johnson
Photo of Jack Johnson on stage with crowd in background

Designing for participation

Mars’ Plastic Free July website provides a simple and clear user experience for people wanting to participate in the Plastic Free July challenge, integrating an interactive map and surveying tools, a membership area and donation facility.

Plastic Free July website screenshot
Plastic Free July poster marketing material
Text quote for Plastic Free July marketing
Crowd on the lawn at a Jack Johnson concert

Other projects

Strategic communication for social change.

A child using the SECCA app under the supervision of an adult

Intersectional hearts for empowerment

A group of IDEA Academy students at a table

Rethinking education for tomorrow’s makers

Let's connect

We know why and how change needs to happen to create genuine social impact.

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